Atlantic Slave Trade

The Atlantic slave exchange, between the fifteenth and the nineteenth hundreds of years, was the biggest constrained movement throughout the entire existence of humanity. This relocation was particular from others of the sort, as far as its resenting nature, record breaking death rates and the estrangement of ages from their underlying foundations. This article intends to investigate the different variables that prompted the advancement of Atlantic slave exchange political, mechanical, social and economic.It additionally examinations the productivity of the exchange from the perspective of the different partners entrapped in this epic exchange organize lords, slave merchants and predicament, grower and normal customers. POLITICAL FACTORS The longing of the Europeans particularly Portuguese, Spanish, British and the Dutch for investigation, colonization and dominion was a central point in extending the slave exchange arranges the Atlantic. As talked about by Timothy P.Grady in the book The Atlantic World 1450-2000, adventurers from Portugal, Spain and other European countries extended the geographic information southward along the shoreline of Africa a nd westbound over the Atlantic shores of the Americas. The desire for this investigation was activated by the fall of Constantinople in May 1943, the last remnant of the Roman Empire, to the Muslim Turks which shook the courage of the European nations and the Christian confidence. The extension of the Ottoman Empire around the Mediterranean district denied European dealers of the rewarding exchange courses along the Silk Road toward the East. The danger of lost correspondence and exchange courses over the Mediterranean into China, India and different locales of eastern Asia and lost access to silk and different valuable wares conveyed along this course, constrained Europeans to investigate interchange exchange courses to Asia by turning westbound for new chances. Revelation of new courses west of Europe through the Atlantic, prompted European appearance off West shoreline of Africa in the late fifteenth century.By mid seventeenth century, the coast line of West Africa was invaded by fifty strongholds and slave exchanging posts of contending European nations Portugal, Spain, Britain, Holland, Denmark, Sweden and Germany partitioning the coastline into - ? Ivory Coast, Gold Coast and Slave Coast. The political set up in Africa additionally encouraged slave excha nge. Africa was separated into various little and huge states, chieftains and autonomous towns each with their own type of government, religion, customs and radiations. These regions frequently battled with one another and the hostages of war were taken as slaves. Such clashes were legitimized wars which as per Warren. C. Whitley was characteristic battles Of country building directed in the ordinary course of undertakings. The prisoners alluded to as joint-results of war or taken products were then sent out. With the appearance of the Europeans, household clashes became slave attacks. As Robin Law stated, the Kingdom of Doomed overwhelmed the slave attacking and exchanging from 1 715 to 1850. Their rulers held an illustrious syndication on the exchange and led slave helps through their armed forces. In this manner the political desire of the European and African government prompted the advancement of the slave exchange. Innovative FACTORS The improvements in innovation and its effect on route, transport building, and guns helped the development in Atlantic slave exchange. Route The craving for investigation prodded European researchers, guides and mariners to grow their insight into geology and devise better approaches for outlining and mapping their excursions. Expanded utilization of great importance glass and logs to quantify time and separation and the Portola outlines unmistakably archived navigation.In 1462, the Portuguese guides conceived techniques for making sense of scopes by estimating the tallness of the Pole Star over the skyline. Later in 1484, stargazers in the court of King Jiao II, utilizing the early afternoon sun to figure scopes, created a lot Of declination tables. Under the support of sovereign Henry of Portugal, other noteworthy advancements were made in t he investigation of winds, tides and sea flows; reports from past investigations were arranged and maps and outlines were persistently improved. In this manner a decent number of issues related with route were settled by late fifteenth century.As route over the incredible seas got reasonable, the transportation of the slaves between the landmasses Europe, Africa and America turned out to be less confounded. Boat Building The progressions to the plan and functionalities of the European boats were another main consideration that added to the extension of Atlantic slave exchange. Between the fourteenth and mid-nineteenth hundreds of years, cruising ships were the fundamental methods for transport of the slaves. These cruising ships continued changing after some time as far as structure, fittings, types of gear and materials utilized as sail. SE of here to four poles, strong body, square latten and sprit sails, and harsh rudder improved their cruising force, speed and facilitated control of the boats in wild climate conditions. Little ships, for example, the caravel, exceptionally terrible boats presented in the fifteenth century urged the Portuguese to investigate locales around West African coast, for example, Senegal and Cape Verve and Canary islands to make sure about staples, gold and slaves. Different boats planned by Portuguese for movement in the Atlantic Ocean were the splits, four ace boats and the ship, intensely outfitted multi deck cruising ships.The transports additionally ere in size and multi decks had the option to oblige bigger number of slaves. The mean tonnage of the slave ships from Liverpool in 1730 was 75 tons. This expanded to 130 tons in 1 790 and 226 tons in 1805. Weapons The incomparability of Europe in the slave exchange was driven by its firearms, guns and restrictions. They utilized an assortment of weapons to undermine the slaves and the adversary ships adrift, to keep up control both ashore and adrift. The dissemination of the new black powder innovation quickened the slave exchange. The African people group, undermined by outfitted neighbors, depended on exchanging the patties for black powder, weapons and muskets.In the expressions of Warren. C. Whitley, the endless loop, an assault or be struck weapons contest known as the Gun-Slave-Cycle was made. The substitution of the ineffectual matchlock black powder gun by the flintlock nil 6805, definitely expanded guns request in West Africa. As per J. E. Nikkei, the guns imported from England during the eighteenth century were somewhere in the range of 283,000 and 394,000 weapons for each annum. The interest for guns from West Africa was high to the point that assembling organizations, for example, Farmer and Gallon had to pressurize their laborers to expand production.The interest for guns was coordinated by flexibly of slaves. The improvements in controlling innovation supported the slave exchange terms of threatening the slaves and lessening get away. The restrictions utilized in the exchange included, neck limitations, iron collars connected by chains, tongue limitations and leg and wrist shackles to hamper development. The capacity to stow more slaves per cubic foot of the boat, capacity to explore better around the bank Of Africa, the decrease in escapees because of draconian limitations, and the association of fortresses around the coast to hold up the prisoners assisted with lessening costs and advance trade.SOCIAL FACTORS Af rican Demand for merchandise from Europe The presentation of a wide scope of utilization products in West Africa, the ownership officio involved societal position and force, was another factor prompting the improvement of Atlantic slave exchange. The African interest for iron and copper bars, materials, salt, stoneware, weapons and guns, rum, wine, gin and cowries shells and an assortment of both European and oriental products profoundly affected slave exchange. The requests for these merchandise were high to such an extent that the European providers couldn't adapt to the expanded demand.J. E. Nikkei remarked that guns and materials were in such popularity by the slave brokers that they were not set up to clear their slave freight, in the event that they were not happy with the amount of flexibly of these things of exchange. The dealers were happy to exchange their profound quality to catch slaves trade for European products. Alan Rice obviously recognizes this when he declares, The longing for extravagance merchandise was extraordinary to such an extent that these African elites would entrust war hostages and household captives to an obscure destiny over the sea in return for them. Development in Slave exchanging establishments Growth social foundations to play out a progressively composed slave exchange was a key factor in Atlantic slave exchange. The expansion popular and costs of slaves energized the improvement of different foundations to address the issues related with the exchange catch, subjugation, flavoring, exchange, guidelines and tax assessment. The dealers investigated better approaches for catching the slaves misleading, hijacking, trap assaults, advancing clashes among towns and the falsification of family replacement for the runaways.The capture of Aloud Equation in asses in his words, One day when every one of our kin were one out to their fills in as common and just I and my sister were gone out, two men and lady got over our dividers and in a second held onto us both And escaped with us into the closest wood. The dry spell and starvation in Africa because of minor rainfalls in the Savannah zones Angola and the fields reaching out from Assignment to Cameron, constrained plundering families to sell themselves. Individuals were too poor to even think about surviving and offered themselves as guarantee for credits.Non reimbursement made them slaves. Improvement of requirement instruments likewise energized the slave exchange. Credit was offered to slave merchants to take care of expenses of securing shipping and lodging slaves until they were boarded on the boats. Different sorts of such instruments, portrayed by Warren. C. Whitley were the utilization of production lines and posts as holding pens and distribution centers, African kayak houses and other exchange alliances, mystery social orders and arrangements among European and Af

Dynamics of Modernity: Berman Canclini

Elements of Modernity: Berman Canclini Look into Marshall Bermans and Nestor Garcia Canclinis record of the elements of Modernity To be present day is to carry on with an existence of mystery and logical inconsistency. It is to be overwhelmed by the massive bureaucratic associations that have the ability to control and frequently to obliterate all networks, qualities, lives; but to be courageous in our assurance to confront these powers, to battle to change their reality and make it our own. (Berman:1983:13-14) Innovation has for quite some time been hailed as one of the most impressive powers to have developed on the planet, with the limit, as per Marx, to move mountains, and to guarantee that all that is strong melts into air. Inside the announcement by Berman that starts this paper, we can see one of the elements that has made this impression. Advancement, notwithstanding its more profound roots, starts to be discussed by a progression of masterminds who join a high level of deliberation with a basic to act. Along these lines Marx contends for enormous engines of authentic telos that exist outside of our will, and simultaneously contends for an innate need to change recorded conditions. This connection among deliberation and solidness is maybe the most major dynamic of advancement. It offers ascend to the arranged economies of socialism, and the controlled biopower of current expresses that Foucault (1998) discusses, which endeavor to run over the capacity of life itself. Simultaneously is offers ascend to what Badiou (2005:12) calls the enthusiasm for the genuine; the quest for a valid presence without the convictions with which past ages lived. What is vital about these two developments is the manner by which they arch one another. The possibility of legitimate will gets conceivable just with the breakdown of excellent accounts and the ascent of managed life, and the directed life at that point utilizes a similar idea of self-satisfaction inside industrialism to additionally have the option to oversee biopower. It is this covalence that is major to innovation, and which this exposition will contend is totally misjudged by Berman. One reason for this is, as Braudel (1995:14) notes, â€Å"each civilisation will in general overestimate its own objectivity.† Likewise, each age will in general consider itself to be more one of a kind than the last. Be that as it may, this is especially an issue with the period called innovation in light of the fact that during this period it was figured explanation could break with the past, and a perfect world of the state was conceivable. We can see this heritage in both the Communist e conomies and in the creative developments, for example, Marinettis futurism, which had as its witticism: â€Å"make it new.† It is absolutely this snare Berman falls into: befuddling the thoughts of advancement with the impacts of modernisation. Indeed, Bermans fetishished thoughts of will and validness, happened in the ahistorical telos of his pioneer planar turn of events, look like nothing as much as a 19c treatise on the development of history. Maybe part of the explanation behind this is the mix of Bermans European sources with his experience in the solid nonconformist custom of American logic, as should be obvious in his first book (1970). Canclini stands only south of Berman, yet from the viewpoint of Mexico, innovation is a not a completed undertaking to be discussed nostalgically in the manner Berman does. Since this undertaking is incomplete, Canclini is vastly improved set to comprehend the complex and interlaced connection between what is developed as custom and what is built as advancement. His idea of hybridity, set with regards to a substantial dependence on Gramscis hypothesis of authority, permits one to comprehend that preeminent classification of advancement: custom. For example, Canclini notes (1995a:53) that there is no reasonable line among well known and domineering society, in light of the fact that (ibid:75) worker culture is vital for private enterprise as an image of national personality and on the gr ounds that (ibid:83) it offers the development of an authority through the administration of social fragmentation.† Thus advancement can be seen here as a crossover structure whereby old characters are prepared instead of changed and removed. Canclini comprehends that innovation, on the off chance that it implies anything, implies a change in hidden structure instead of the sort of social universalism which lies as the feeling of crafted by Berman. This exposition will consider how Berman sets up the elements of advancement inside this ahistorical pattern, and contend, as recently suggested, that he misses the significant parts of the connection. It will likewise be contended that Canclini, inside his considerably more unassuming task, comprehends the fundamental elements of the theoretical and the solid to a far more noteworthy degree. Maybe Bermans issues start with his tripartite division of advancement into innovation, modernisation and the cutting edge, without each taking a gander at how these classes are commonly constitutive of one another. Advancement, Berman clarifies is (1983:15): â€Å"a method of fundamental experience †experience of reality, of oneself as well as other people, of lifes potential outcomes and perils.† Bermans book is a greater amount of a summoning than an insightful contention, yet in any case is appears to be appropriate to demand some proof for such a case: did different ages not experience existence? The issue here isn't just that Bermans speculations don't reveal to us anything about innovation, yet that they cover the genuine elements of the procedure. For example, Berman regularly demands the feeling of freshness, of genuine experience, inside innovation. However comprehended as what Berman interprets it to be, the feeling of the new isn't an encounter specific to adv ancement by any means. What is significant here about the elements of innovation is the manner by which the experience of the new, what Berman calls advancement, is a fundamental piece of the procedure of modernisation. This has been contended well by one of Bermans guaranteed motivations, Walter Benjamin, whose Arcades Project (2002) follows the manner by which a feeling of miracle was utilized to make the shopper reasonableness. This is likewise spread out in crafted by Canclini, who narratives the ground-breaking political impact made by developing advancement as something to come †around which one can activate individuals towards new personalities and on new political undertakings. In any case, this is a digressive impact, instead of an on a very basic level new ontological opportunities for the cutting edge subject, and Berman affirms the last as a property of the previous without giving a solitary contention. Rather, Berman (1983:15) gives us summoning and modifier, one hung after the other. The basic dynamic of advancement for him is: â€Å"modernity is a confusing solidarity, a solidarity of disunity: it empties every one of us into a bedlam of unending deterioration, of battle and logical inconsistency, of vagueness and anguish.† Underlying this purple writing is Marxs articulation, that rouses the books title, that all that is strong melts into air. However what Marx is discussing is the capacity of funding to sabotage use-esteem and make a universe of individuals distanced from their work and removed of surplus worth. Presently one can disagree with Marxs account, (as Baudrillard (1983) most helpfully does by bringing up that utilization esteem is likewise a fetishisation, this season of realness, and that the first distance happens with the development of significant worth) yet what he causes to notice is the manner in which individuals consider the to be of free enterprise a s genuine: capital is seen by individuals in Marx as something really existing, instead of a whirlwind of ceaseless crumbling. Here, Berman neglects to give legitimate record of why he veers from Marx. What would we be able to rescue from Bermans record of the elements of advancement? It is consistent with state that the political subject in advancement was thought of as enormously adaptable and fit for ceaseless rehash. Despite the fact that it must be included that this idea has a lot more extensive recorded roots that Berman gives acknowledgment for: one would already be able to see it in Machiavellis (2004) thought that individuals are equipped for concealing their aims and this establishes the reason for legislative issues. Be that as it may, this constant opportunities for reexamination prompted probably the most firm arrangements of progressions the world has seen for quite a while: class war, the custom of the French bourgeoisie, and the cutting edge state. Berman discounts in a couple of lines the greater part of the incredible scholars who have examined this commonly constitutive connections, Adorno here justifying a line. Canclini, conversely, is aware of the manner in w hich the alleged originality of innovation capacity to protect power, and in his record of advancement in Mexico causes to notice the manner in which novelty is made a coherence of custom and domineering force. Berman then isolates out modernization as the social procedure that brings this whirlwind into being. In doing so he diagrams some away from between the periods of innovation. These stages take after nothing to such an extent as the away from steps of early present day scholars like Morgan. In doing so he makes a joke of the patient work of individuals like Arrighi (1994), who have attempted to reveal all the congruities that exist between various periods. Besides, his record isn't even inside steady. There is inadequate clearness in his work with respect to the contrast between the 19C and 20C: Pushkin and Biely are made appearances of a similar development, regardless of the broadly various driving forces that educate their work. What Canclinis work figures out how to do very well is to comprehend the manner by which innovation, more than some other age (for it is simply the age of men who impact the world forever themselves without dependence on strict accounts) is complicit in it s own development of history. He follows the manner by which history is utilized as a political instrument, and that the capacity of the sort of planar divisions Berman utilizes is to separate a congruity from a progression. Or, in other words that such divisions work as a political apparatus to remove a

How to Talk to Your Doctor About Depression

How to Talk to Your Doctor About Depression Depression Print How to Tell Your Doctor Youre Depressed By Nancy Schimelpfening Nancy Schimelpfening, MS is the administrator for the non-profit depression support group Depression Sanctuary. Nancy has a lifetime of experience with depression, experiencing firsthand how devastating this illness can be. Learn about our editorial policy Nancy Schimelpfening Medically reviewed by Medically reviewed by Steven Gans, MD on September 15, 2015 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on February 10, 2020 Depression Overview Types Symptoms Causes & Risk Factors Diagnosis Treatment Coping ADA & Your Rights Depression in Kids LWA / Dann Tardif / Getty Images If you havent been feeling like yourself and think you might be depressed, speak with your family doctor first if you have one. If you dont have one, then scheduling an appointment with a general practitioner would be a good place to start. The reason for this recommendation is that there are several medical conditions, such as vitamin and mineral deficiencies, hormonal changes, and thyroid conditions  that can cause symptoms similar to depression.?? Its also possible that your depressed feelings could be the result of medication side effects or some other cause. By giving you a thorough checkup, your doctor can rule out any other potential causes of your depression symptoms. In addition, depending upon how your insurance works, it may be necessary to see your primary physician first in order to obtain a referral to a more specialized mental health care provider, such as a psychiatrist or psychologist. Depression Discussion Guide Get our printable guide to help you ask the right questions at your next doctors appointment. Download PDF What Kind of Doctor Should You See for Your Depression? Asking for Help While you may feel embarrassed to ask for help, it is not necessary to feel this way. Depression is a very common condition and your doctor is already quite familiar with it. It will not seem strange or shameful in any way to your doctor that you are feeling depressed. In addition, you dont need to worry about your friends, family, or employer finding out about your depression. The HIPAA (Health Insurance Portability and Accountability Act) Privacy Rule prevents your physician from disclosing your private medical information without your permission.?? How to Bring up the Topic of Depression Tell your doctor that you havent been feeling like yourself and you believe that you might be depressed. This will open the door for your doctor to get you the help that you need. Diagnostic Tests to Expect Unfortunately, there isnt currently a definitive lab test that can be used to diagnose depression so your doctor will do a few things. First, your doctor will perform a physical exam and run several different blood tests to rule out other conditions that might be causing your symptoms. Some of the possible tests might include: Complete blood count (CBC)Thyroid function checkCreatinine and blood urea nitrogen (BUN)Liver function checkFasting blood glucoseCholesterolCalcium and magnesium level Next, your doctor may ask you some questions to determine whether you have any possible risk factors for depression. Some of the known risk factors for depression include: Being femaleBeing under stressUndergoing adverse events during childhoodHaving certain personality traitsHaving a family history of depressionNot having many friends or personal relationshipsHaving recently given birthHaving a history of depressionHaving a serious illnessTaking certain prescription medicationsDrug or alcohol use In addition, your doctor may ask you about what symptoms you are experiencing. Among the symptoms they might ask you about are: Feelings of sadness or depressionNot enjoying things like you used toChanges in appetite or weightInsomnia or sleeping more than usualFeeling restlessFeeling extremely tiredFeeling hopelessFeeling worthlessFeeling helplessFeeling guiltyHaving problems thinking, concentrating, or making decisionsThinking frequently about death or suicide Finally, your doctor will supplement all of the information that you provide with their own observations of your behavior. People with depression often exhibit the following signs: Appearing preoccupiedAvoiding eye contactNot remembering things or appearing to have trouble concentratingPacing, wringing their hands, or pulling at their hairAppearing agitatedSpeaking slowly with long pausesSighingMoving slowlyBeing self-deprecatingCrying or appearing sad The Warning Signs of Depression Treatment Options If your doctor has ruled out other possible causes for how you are feeling and feels that your symptoms and history are indicative of depression, they will either opt to treat you using antidepressant medications or they may instead refer you to a mental health professional such as a psychiatrist or psychotherapist (or both). Psychiatrists have specialized training and expertise with using medications to treat depression and mental illness while psychotherapists specialize in using talk therapy to help you with your depression. A combination of the two approaches is often the best way to treat depression. Psychotherapy There are a number of different types of psychotherapy that can be effective in the treatment of depression. Cognitive behavior therapy (CBT) is a short-term approach (often between 5 and 15 sessions) that focuses on identifying negative thought patterns, replacing them with more helpful ones, and learning new coping strategies. Interpersonal therapy (IPT) is short-term like CBT and focuses on identifying problems in relationships and then improving how people relate and communicate with others.   Medications Your doctor or psychiatrist may also prescribe some type of medication to treat your depression. Some of the different types of antidepressants that your doctor or psychiatrist may prescribe include: Selective serotonin reuptake inhibitors (SSRIs) such as Prozac (fluoxetine) and Zoloft (sertraline), which act to increase the amount of serotonin in the brain.Serotonin and norepinephrine reuptake inhibitors (SNRIs) such as Effexor (venlafaxine) and Cymbalta (duloxetine), which increase the amount of serotonin and norepinephrine in the brain.Tricyclic antidepressants (TCAs) such as Norpramin (desipramine) and Elavil (amitriptyline) are a type of older medication that, while not often used as a first-choice treatment, may be helpful when other types of antidepressants have not been effective.   Antidepressants usually begin to work within two to four weeks, although it may take as long as 12 weeks for them to reach full effectiveness.?? The 5 Major Classes of Antidepressants Self-Care Self-care is an important part of depression treatment, and there are a number of things that you can do that will complement your other treatments.   Get plenty of sleep. Research has found that there is a complex relationship between sleep and depression. Sleep disturbances are common symptoms of depression, and studies suggest that there may be a reciprocal relationship between them. Poor sleep increases the risk of depression, and depression then leads to an increased risk of reduced sleep quality.?? Exercise regularly. Research suggests that regular physical activity can be effective in the treatment of mild to moderate depression. In more moderate to severe cases, exercise can be a beneficial complement to medication and therapy.?? Eat a healthy diet. While researchers are still working to understand the link between diet and depression, there is little doubt that eating well can improve health and well-being. One 2017 study found symptoms of depression decreased when people had nutritional counseling and following a healthier diet for 12 weeks.?? There is no specific diet to relieve depression symptoms, but focusing on a varied diet that includes whole fresh foods and plenty of fruits and vegetables is a good place to start.   Alternative and Complementary Medicine Complementary medicine may also have beneficial effects on well-being when used in conjunction with psychotherapy and medication. Acupuncture, meditation, light therapy, and herbal supplements are some alternative options that you might consider.?? You should always talk to your doctor before you try any type of alternative treatment. In the case of some herbal supplements, for example, you and your doctor need to consider possible drug interactions if you are currently taking or plan on taking antidepressants. A Word From Verywell   While it might feel difficult at first to talk to your doctor about your feelings of depression, having this discussion is an important first step toward improving your well-being. Tell your doctor that you have been feeling down and that you suspect you might be depressed. Your doctor can then rule out or treat any underlying medical conditions that might be contributing to your symptoms and recommend appropriate treatments. Starting this conversation can help you get the help and support that you need to start feeling better.

The Misunderstanding About Native Americans And Americans

The Misunderstanding About Native Americans and Americans Within the nineteenth century, many Americans saw Native Americans as heathens that occupied land. These people saw the land as theirs because of how they fought to become independent. They also claimed that the Native Americans did not claim land or have a concept of property. Others understood that it was wrong to take the land forcefully. These people understood the land was not rightfully theirs for the taking. It is also perceived that all Americans disliked Native Americans. When in fact there were people who sympathized the natives. They wanted to live in peace and not war. Although, they still believed Indians were below them and had ideas of reserves. Looking at history,†¦show more content†¦That the United States should not come barging in. Another suggestion was reserves. People on both sides, whether they supported or opposed Native Americans, tended to support this. They did not know this would be bad. In July 1847, Henry Nagle wrote a letter and he said,  "I would respectively call your attention to the necessity of publishing some decree forbidding all persons from trespassing upon the indians†. It does not say anything about a reserve or even hint at one, but it shows how Americans would cause problems with Indians. Because of these issues, some felt it necessary to move Native Americans to this land that had been set aside and out of their way. Reserves, in a way, were the easiest and simplest way to deal with them. Another letter comes from, Edward A. Stevenson, an Indian Agent in 1855 who said, â€Å"Their situation as it is is truly a pitiful one, and calls aloud for action on the part of the Government. They are desirous to know when the policy of the U.S. will be extended to them, and I think there will be no trouble in removing them to reserves†. The situation he is referring to is one of Native Americans living horribly and hopes to help them. It seems the some report is true on the behalf of him specifying an actual location. Again, while Stevenson is not trying to move them out of the way, he is trying to help them. Stevenston believes this is the best way since they cannot help themselves. It is ironic since Indians live off the land, andShow MoreRelatedMascots : An Honor Or An Insult?1352 Words   |  6 PagesMascots: An honor or an insult? The idea of using Native American names and images in sports has been a topic of public controversy in the United States since the 1960’s. Sports mascots that continue to promote racial, cultural, or bias slurs should be changed so that racial discrimination can be stopped and everyone can be treated equally/fairly. In today’s society, there is no room for racism or stereotypes especially in sports; an activity that is supposed to bring people together to supportRead MoreAssimilation: The Drawbacks of Cross-Cultural Misunderstandings1529 Words   |  7 PagesThe author of the book, The Spirit Catches You and You Fall Down: A Hmong Child, Her American Doctors, and the Collision of Two Cultures, Anne Fadiman exhibits a story about the collision between two cultures and the way things affected the character’s lives. The main character, Lia, is found grasped in a dilemma within her family’s culture and the American lifestyle. Since a baby, Lia suffered form epileptic seizures, which were viewed as a positive trait for the Hmong community; those people whoRead MoreThe Unjustified Removal Of Native Americans1434 Words   |  6 PagesThe Unjustified Removal of Native Americans In The United States I don t feel we did wrong in taking this great country away from them. There were great numbers of people who needed new land, and the Indians were selfishly trying to keep it for themselves.- John Wayne. Even though John Wayne was greatly mistaken, he is entitled to his opinion. There are also others like John Wayne who feels this way towards Native Americans. However I am not one of those people who agree with John Wayne. TheRead MoreThe Struggles and Benefits of Being a Native American722 Words   |  3 Pagesv=qIIjqG_QIVY Being Native American: the struggles and the benefits The video presented the interview of many young Native Americans about their struggles and the benefits of being Native Americans. All of the young Native Americans in the interview love and are proud of their cultures. They all went and lived in schools that were outside the communities to get higher education. However, when they came back to their own communities, they had hard times to adapt to their own original cultures (Native Americans)Read MoreThe Museum Of The American Indian897 Words   |  4 Pagesoverwhelming to the individuals visiting the site. The Smithsonian’s Museum of the American Indian dedicates itself to Native Americans in North and South America, and worked tirelessly with varying tribes to create a new standard. Some visitors and scholars found their work to be successful in design and approach while others found it to be lacking in execution. This institution does not approach Native American history in a familiar fashion; however it does cover an expansive period of time, andRead MoreNative Americans Use Storytelling not Written Language694 Words   |  3 Pagestradition of Native American culture, there is no custom of written records of personal life or tribal history. Even though they have written language, the major way to record history is by oral storytelling. Those stories focus more about creation time, tribal and family history rather than individual life. Recording autobiography from different Native American tribes is a convention way for anthropologists to preserve the Indian traditions, which gradually decline and lost after Native American contactRead MoreAn Introduction to Native American Literature1015 Words   |  5 PagesAN INTRODUCTION TO NATIVE AMERICAN LITERATURE Native American literatures embrace the memories of creation stories, the tragic wisdom of native ceremonies, trickster narratives, and the outcome of chance and other occurrences in the most diverse cultures in the world. These distinctive literatures, eminent in both oral performances and in the imagination of written narratives, cannot be discovered in reductive social science translations or altogether understood in the historical constructions ofRead MoreNative American’s, Stereotypes, Discrimination, and Ethnocentrism1000 Words   |  4 Pages but Native American cultures are more misunderstood and degraded than any other race. College and high school mascots sometimes depict images of Native Americans and have names loosely based on Native American descent, but these are often not based on actual Native American history, so instead of honoring Native Americans, they are being ridiculed. According to the article Warriors Survive Attack, by Cathy Murillo (2009) some â₠¬Å"members of the Carpentaria community defended Native American mascotRead MoreThe Columbian Exchange : The Transatlantic Exchange Of Plants, Animals, And Ideas876 Words   |  4 Pagespeoples of Europe and the Native American tribes. The exchange began with the arrival of Columbus in 1492 and continued throughout expansion and colonization. While trade and exchange between the two worlds was essential to the existence of both Europeans and the Native Americans, it was the unforeseen circumstances and unseen biology that inevitably doomed the population of the Native American tribes. What was a source of commerce and trade was also a source of â€Å"misunderstanding and mistrust†. (1) OneRead MoreStereotyping Of The Native Americans1620 Words   |  7 Pagesof the Native Americans in the 1820’s and 1830’s For Americans moving west in the 1820 s and 30 s there was a little actual knowledge of what the frontier would be like when they arrived. There was a lot of presumption about the Indians. Many felt, through the stories they heard, that they had sufficient information to know what the Indians would truly be like and how to respond to them. Unfortunately, as is described in books and articles, white settlers stereotyped the Native Americans as savage

Cadbury Brand And Marketing Strategies Essay - 3826 Words

Why this brand / product is chosen by the group Our group chose Cadbury as Cadbury is one of the leading confectionary brands around the world and they have a long history of making chocolates. Cadbury also has a few advertisements and marketing strategies that we can work with and we would like to find out the secret behind Cadbury’s overwhelming popularity. Company’s background and information Cadbury is a multinational confectionary company and has its roots in Birmingham, United Kingdom. It was founded as a grocer’s shop in 1824 by John Cadbury where he also sold cocoa and drinking chocolate before becoming a commercial brand. His brother, Benjamin joined him in his business in 1847 after expansion but their partnership was dissolved in 1860s as they hit a low point. The business was then passed down to his sons, Richard and George after he had retired due to poor health. From a family-run business, it merged with Quaker confectioner J.S. Fry and Sons Ltd in 1919 before briefly merging with Schwepps in 1969 and demerged in 2008. It was then bought by Krafts Food in 2010. Currently, Cadbury is owned by Mondelez International. Some of their most well-known products are Dairy Milk chocolate, followed by the Crà ¨me Egg and Roses boxed chocolates. The iconic Cadbury Dairy Milk chocolate was made by George Cadbury Jnr and launched in June 1905 which remains a huge success even today. As at 2010, Cadbury is the second largest confectionary company globally, behindShow MoreRelatedMarketing Strategy of Nestle vs Cadbury1313 Words   |  6 PagesASSIGNMENT ON MARKETING STRATEGY OF NESTLE VS CADBURY (COMPARATIVE) [pic] PRESENTED BY: SWATI SAXENA SWATI SINGH URVASHI DUBEY TASMIYA Group:33 MANAGEMET OF BUSINESS ADMINISTRATION SHRI RAMSWAROOP GROUP OF PROFESSIONAL COLLEGES What is marketing strategy? Marketing strategy  is defined by  David Aaker  as a process that can allow an organizationRead MoreBranding and brand management: Cadbury1228 Words   |  5 PagesWhat is a brand? A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them form those of competitors Essentially a marketers promise is to deliver a specific set of features, benefits and services consistently to the buyers Cadburys best tasting chocolate constitutes the main ingredient of much of these products including everything from solid blocks to chocolate filled barsRead MoreCadbury1549 Words   |  7 Pagese.) Marketing Strategies: Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiationRead MoreSnapple Case Study948 Words   |  4 PagesSnapple’s brand equity was driven by how unique and popular the product became almost immediately. By 1994, it had grown substantially and was known as a popular and user friendly â€Å"ready-to-drink† beverage. The huge growth Snapple was able to achieve was due in part to the almost cultish fan base that Snapple developed. For example, a family in New Jersey even gave their son the middle name Snapple. Studies showed that ready-to-dri nk beverages were selected almost strictly based upon fashion, tasteRead MoreCadbury Beverages Case1524 Words   |  7 PagesCompany Description Cadbury Beverages, Inc. is the beverage division of Cadbury Schweppes PLC, a major global soft drink and confectionery marketer. In 1989, Cadbury Schweppes PLC had worldwide sales of $4.6 billion, which were produced by product sales in more than 110 countries. Cadbury Schweppes PLC headquarters are located in London, England; Cadbury Beverages, Inc. worldwide headquarters are in Stamford, Connecticut. Cadbury Schweppes PLC has the distinction of being the world’sRead MoreBrand Exploratory1342 Words   |  6 PagesBrand Exploratory A brand audit is a detailed assessment of a brand’s current ranking in the market compared to other competitors. It provides information on how the business is performing in the market. A brand audit also aims at examining the image and reputation of the brand as perceived by customers. The two key elements of brand audit are brand inventory and brand exploratory. Brand inventory provides up to date itinerary of how a company markets and brands its products. On the other hand,Read MoreEssay about Cadbury Beverages Case Analysis912 Words   |  4 PagesRUNNING HEAD: CADBURY BEVERAGES INC. CASE ANALYSIS Cadbury Beverages Inc. Case Analysis October 3, 2010 Cadbury Beverages, Inc. Case Analysis Marketing executives at Cadbury Beverages, Inc. want to re-launch the following brands: Crush, Hires, and Sun-Drop soft drinks. However, Cadbury has seen several challenges arise in the eve of their next attempt to lead the market. Senior marketing executives decided to focus generally on the Crush brand of fruit flavored carbonated beverages. TheRead MoreD1- Evaluate the Effectiveness of the Use of Techniques in Marketing Products in One Organisation1466 Words   |  6 PagesI will evaluate the effectiveness of the marketing techniques used by Cadbury. Overall the marketing techniques used by Cadbury have worked out extremely well, for every technique used, Cadbury have come out successful, they have made millions in profit. They continue to make lots of new products and gain more and more customers at the same time. Where Cadbury has used the marketing strategy of branding they have been massively successful, their logo is iconic, it is recognised worldwide, it isRead MoreMarketing Assignment Task 11119 Words   |  5 Pagesï » ¿Unit 3: Marketing Assignment Task 1 Marketing is the management process responsible for identifying, anticipating and sufficient customer requirements beneficially. http://www.getin2marketing.com/discover/what-is-marketing This means the ideas, the brand, how you communicate, the design, print process, measuring effectiveness, market research and the psychology of consumer behaviour all count as part of the bigger picture of ‘marketing’. It is a process and not just the production of a singleRead MoreCase Study Analysis: Cadbury1460 Words   |  6 PagesAnalysis: Cadbury Beverages, Inc. Crush Brand  ® Case Analysis: Cadbury Beverages, Inc. Crush Brand  ® Luis Villagomez Grand Canyon University MKT 450 September 23, 2012 Case Analysis: Cadbury Beverages, Inc. Crush Brand  ® The carbonated soft drink production industry encompasses firms that blend various ingredients with carbonated water and also package and distribute for resale (IBIS World). With the full industry definition that Cadbury Beverages

Add MediaVisualText Free Essays

IMPORTANCE OF PARTNERSHIP When parents and practitioners work together it has a positive impact on children’s development and learning. This can be achieved through communication, learning together (e. g. We will write a custom essay sample on Add MediaVisualText or any similar topic only for you Order Now actively involving fathers) and respecting diversity. Be sure to send a text to parent(s) during the day should their child say/do something cute or just to let them know that you’re both having fun together. You could even send them a picture of the delicious pizza their child just created, for example. Parents then feel included and have peace of mind knowing that their child is happy and healthy. First impressions last and so carers, making you and your home warm and welcoming will immediately put parents at ease. Likewise, parents should also be neat and presentable when meeting a prospective childcarer. A two-way flow of information and knowledge between parents and carers ensure effective communication. Having posters and pictures on display which reiterate the carer’s positive attitude towards social and cultural diversity as state in their Equal Opportunities policy will not only give parents a feel for the environment that their children will be in, but also help children and families to recognise that they are valued. Routines are very important for children as they like to know when certain things are going to happen i. e. mealtimes, sleep time, drop-off and collection etc. – they’re key to establishing a sense of stability and care for children and allowing them to master their environment. Wherever possible, all routines should fit in with parents’ wishes (i. e. attitudes re TV, food and sleeping) and should meet the child’s needs. i. e. incorporating child’s interests in nature by collecting leaves/flowers/sticks/stones on walks and perhaps creating a piece of art with them. Make sure routines are based on each individual child and their specific interests/needs. All children develop different stages at different time, but the general sequence of milestones is the same. This means you’ll need to constantly adapt some routines to accommodate the changing needs of children as they develop. For example, as boys get older they really need a lot more physical activity to burn off the energy they have and so more ball games or longer outdoor activities may be required. Upon arrival in the mornings greet each child individually with a warm voice and smile. Mention or comment on something specific that they’re wearing or carrying. Throughout the day listen to them and don’t rush daily tasks. This will make them feel important and cared for. Sources: Riddall-Leech, S, Home-based Childcare pg 131, Essex, Heinemann EYFS 2008 2. 2 Parents as Partners, Communication How to cite Add MediaVisualText, Papers

The Gator Game Essay Example For Students

The Gator Game Essay My cultural event is the time I went to a college football game. I took a trip to Gainesville to watch the University of Florida football game. This event was one of the most memorable events of my life. I am a true, die heart Florida Gator fan, so to have the opportunity to witness the Gators play and step into the Swamp was unbelievable. The Gators were taking on LSU, which happens to be my favorite team beside the Florida Gators. This game took place on Saturday October 11th, 2014. This game contained extreme excitement which made this event change my life. We will write a custom essay on The Gator Game specifically for you for only $16.38 $13.9/page Order now I got to feel a rush like no other, and the best part was every other fan there felt the same feeling. It all began, driving down the highway speeding down the highway, en route to Gainesville, Florida. I was amazed at how many Florida Gator car tags and stickers I seen that were on cars all the way to Gainesville. Surprisingly, the drive there was not very long. The traffic flowed the whole way, no stops in traffic made it a smooth drive. I felt so anxious on the way up not knowing what to expect. About an hour in a half had passed and we were finally in Gainesville. As we traveled the roads to the stadium you could see people walking all over the place. It reminded me of how someone explains New York City in the winter. Anxiously awaiting, I began to ask the famous question â€Å"are we there yet? † I repeatedly heard the answer â€Å"no† as I asked again, I heard something different. I heard â€Å"yes. † As we drove around looking for the parking spot, my eyes caught something so familiar. My eyes were staring at nothing but orange and blue. Every way you look you seen and orange shirt then you turn around you see a blue shirt. I was amazed at how many people rep there school to the fullest. As I admired all the people I realized we drove around for about ten minutes turning on every street looking for a spot. As we finally arrived to a spot my excitement shot through the roof. I knew the time was near, something I had dreamed about my whole life. As we began walking to the stadium, I was taken back to hear that we were going to have to walk for about twenty minutes till we reached the stadium. The time seemed to fly, when we met up with a couple of friends and walked to the stadium. The most comforting thing was that you didn’t have to feel as if you were an outcast because everybody had on the same thing, a Florida Gator shirt. As we approached the entrance, I could hear the band playing and the crowd beginning to rumble. I got the sense that I had arrived at the perfect time. Now in the stadium, I was on the way searching for my seat. After finding my seat on the map we stopped to get something to eat and then headed to our seats. As I arrived at my seat I realized how lucky I was. My seat was right in the center of the field behind the players and away from the blazing sun. It began with the band playing getting the crowd involved then they proceeded to begin playing the national anthem. After that the players came on the field and the game had finally begun. What I thought would always be a dream had finally came true, I was witnessing the best college in the world play my favorite sport. What more could I ask for. As the game progressed, I had learned all the different songs that they play throughout the game. The band was great, they continuously kept us involved even when things didn’t go in our favor. The student section was able to have a continuous wave go around the stadium multiple times which was very impressive. Even though the game didn’t go as planned, I still enjoyed myself. Every time we would have a big break or score a touchdown the whole stadium would cheer. .ud3759d59f216e53e1c5c40c583f7b63c , .ud3759d59f216e53e1c5c40c583f7b63c .postImageUrl , .ud3759d59f216e53e1c5c40c583f7b63c .centered-text-area { min-height: 80px; position: relative; } .ud3759d59f216e53e1c5c40c583f7b63c , .ud3759d59f216e53e1c5c40c583f7b63c:hover , .ud3759d59f216e53e1c5c40c583f7b63c:visited , .ud3759d59f216e53e1c5c40c583f7b63c:active { border:0!important; } .ud3759d59f216e53e1c5c40c583f7b63c .clearfix:after { content: ""; display: table; clear: both; } .ud3759d59f216e53e1c5c40c583f7b63c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ud3759d59f216e53e1c5c40c583f7b63c:active , .ud3759d59f216e53e1c5c40c583f7b63c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ud3759d59f216e53e1c5c40c583f7b63c .centered-text-area { width: 100%; position: relative ; } .ud3759d59f216e53e1c5c40c583f7b63c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ud3759d59f216e53e1c5c40c583f7b63c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ud3759d59f216e53e1c5c40c583f7b63c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ud3759d59f216e53e1c5c40c583f7b63c:hover .ctaButton { background-color: #34495E!important; } .ud3759d59f216e53e1c5c40c583f7b63c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ud3759d59f216e53e1c5c40c583f7b63c .ud3759d59f216e53e1c5c40c583f7b63c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ud3759d59f216e53e1c5c40c583f7b63c:after { content: ""; display: block; clear: both; } READ: Computer Security And The Law EssayI met numerous amount of people around me, who I would high five and laugh with every time something good happened. They were genuine people who had come for the same enjoyment and excitement that I had waited so long to experience. The atmosphere that surrounded the Swamp made me never want to leave. My favorite part of the entire trip had to be towards the end of the game when we song the alma mater. This was when we all stood an interlocked arms, this part of the game made me feel as if I was now forever apart of the Gator family and that I always had a place in the Swamps heart. This experience was truly a once in a lifetime. I will remember this as long as I live due to the fact that I bleed orange and blue. Now that I belong to the Swamp, I feel like Florida Gators number one fan. I can’t wait until I return to the Swamp and relive that experience. The connections I made with people within hours showed me how small things like being a fan can make you meet new people and form impersonal relationships quickly. After that experience I am proud to say â€Å"It’s great to be a Florida Gator! †